ISM – Sweets & Snack Show (February 2025)

February 2-5, 2025

Cologne, Germany

Sweets & snacks companies are invited to participate with the CFEA at the ISM Show, taking place in Cologne, Germany from February 2-5, 2025.

Each year the international sweets and snacks sector meets up in Cologne to participate in the world’s largest sweet and snack exposition, ISM. The event boasts highcarat exhibitors, informative seminars, workshops and the networking opportunities with qualified buyers makes it indispensable for professionals in the sweets and snacks business. 1,427 suppliers from 74 countries and 30,000 trade visitors from 140 countries took part in ISM 2024.

Product segments that do well at ISM:

  • Chocolate and chocolate products
  • Sugar confectionery
  • Biscuits
  • Snack foods
  • Savoury snacks, ready-to-eat
  • Fruit snacks and vegetables snacks
  • Breakfast snacks
  • Natural snacks

The following trade categories are expected to visit ISM:

  • Trade chains and their regional branches
  • Filling stations-chains – central/local administration
  • Hypermarkets
  • Suppliers for foodservice
  • Retail confectionery trade
  • Pastry shops, cafés, bakeries, confectioneries
  • Cash & carry operations
  • Bakery requirement wholesale
  • Health food wholesalers
  • Drugstore chains
  • Department stores
  • Online-food retailers

You can learn more about this show at this link

The price for a 10sqm (4m deep by 2.5m wide) will be CDN $6,609.00 /members and CDN $13,218.00/non-members. The Canada branded hard-wall shell stand will come with grey carpeting, 1 name sign, 1 lockable counter with logo, 1 barstool, 1 round table, 3 chairs, 2 floating shelves (white, w: 1m), 1 spotlight, and 1 wastebasket.

Included in the above fee is the mandatory media fee of $1042.20/members and CDN $2,084.40/non-members and the carbon offset fee of CDN $30.00/members and CDN $60.00/non-members (covers two people).

There will be a corner surcharge of CDN $600.00/members and CDN $1,200/non-members. There are two available and will be offered on a first-come-first serve basis.

This year our pavilion will be located in a prime location in Hall 4.2 (same location as 2024 edition).

To register for this event please go to https://www.cfea.com/ism-2025-registration

Benefits of participating with the CFEA:

  • Reduction in your space, travel and shipping costs (members only)
  • Full-service event coordination and dedicated onsite assistance through the CFEA
  • Opportunity to showcase your products to International buyers
  • Network with other Canadian companies and Embassy/Consulate Staff

If you have any questions, please do not hesitate to contact us. We look forward to working with you!


Funding for this program is provided by
Agriculture and Agri-Food Canada’s /Agriculture et Agroalimentaire Canada
AgriMarketing Program / Programme Agri-marketing


You are not obligated to be a member to exhibit with us at this show (non-members will pay 100%) however if you are a not a member and would like to become one you can register online at https://www.cfea.com/application.


Cancellation Policy: Cancellations will only be permitted if a replacement can be found to take the space. In the event a replacement can be found a $750.00 cancellation fee will be deducted from your refund.


Event Funding (CFEA members):

CFEA members receive their booth costs and additional booth elements (graphics, electricity, etc) at 50% as well as reimbursements for the following items:

  • Airfare: 50% reimbursement of premium economy airline tickets (maximum 2 per company)
  • Per Diems: a per diem of $287.50 per day up to 6 days (maximum 2 people per company)
  • Shipment: 50% reimbursement of the cost to ship samples & marketing materials to the show

We reserve the right to limit the maximum reimbursement if the airline tickets and shipment costs exceed our budget.