November 14-16, 2021

Rosemont, IL

The Canadian Food Exporters Association would like to invite you to participate in the PLMA Show taking place at the Donald E. Stephens Convention Center in Rosemont, Illinois from November 14-16, 2021.

Store brands enjoyed record double digit growth last year across all US channels. All signs point to that growth continuing. PLMA’s trade show is your in-person connection to thousands of retailers and wholesalers representing supermarkets, drug chains, mass merchandisers, supercenters, specialty retailers, dollar stores, club stores, and military exchanges, as well as importers and exporters, brokers, and sales agents from North America and around the world. They’ll all be hunting for innovative and high-quality store brand products just like yours.

You can learn more about this show at

The cost to participate with the CFEA is CDN $4,120.00/members or CDN $8,240.00/non-members for a 10×10 stand. The Canada branded hardwall designed stand will include the following elements: one front counter, one round table with 3 chair, 3 shelves (1m), one wastebasket, and carpet. Each exhibitor will also receive 2 exhibitor badges.

In order to participate in this event, you must be or become a member of the Private Label Manufacturers Association (PLMA). The annual fee is US $1500. You can download the application form at this link (please send it directly to the PLMA).

To register for this event please go to

If you are not a CFEA member and would like to access the member rate, you can apply online for membership at and pay the annual fee of CDN $565.00. Only companies producing products in Canada are eligible to participate in this event and for membership in the CFEA.

Benefits of participating with the CFEA:

  • Reduction in your space, travel and shipping costs (for CFEA members only)
  • Full-service event coordination
  • Opportunity to showcase your products to private label buyers
  • Network with other Canadian companies and Consulate Staff

Travel/Shipment Reimbursement Details (for CFEA members only): upon completion of the event, you will be provided with a claim form to apply for the reimbursement of your travel and shipping expenses. The reimbursement will consist of 50% of an economy class airfare up to a maximum reimbursement of CDN $300.00 (maximum 2 per company), a per diem of CDN $212.50 per day up to a maximum of 4 days (maximum 2 per company) and a partial reimbursement of your sample shipment expenses (up to a maximum of $250.00).

Notes: At the time of booking your ticket you will be required to make a copy of the current travel advisory, accessible at this link Travel undertaken while a travel advisory is in effect will be at your own risk and will not be eligible for reimbursement. In the event the advisory is lifted, you will need to provide a copy of the advisory along with a copy of the airline ticket showing dates travelled and price paid (if you choose to fly business or premium economy you will be required to provide an economy ticket mockup and reimbursement will be based on whichever is the lower cost). A copy of proof of payment (line item on the credit card statement, cleared cheque, etc) will also be required. To qualify for the per diems you will also need to supply copies of boarding passes or hotel receipts and to qualify for shipment reimbursement you will need to supply a copy of the invoice and proof it’s been paid.

If you have any questions, please do not hesitate to contact us. We look forward to working with you!

Funding for this program is provided by
Agriculture and Agri-Food Canada’s
AgriMarketing Program