Prowein (March 2025)

March 16-18, 2025

Dusseldorf, Germany

The CFEA  is inviting Canadian spirit companies to exhibit with us at ProWein taking place in Dusseldorf, Germany from March 16-18, 2025.

ProWein is the world’s largest trade fair for wines and spirits. 72,986 sqm net exhibition space in 13 halls it is the central industry event and business platform covering the entire world market. 47,000 trade visitors (87%  from Europe. 13% international) from all relevant sectors, from small top restaurateurs through to wholesale importers attended this event in 2024.

The cost to participate is CDN $3,780.00.  The pavilion will be open concept and will be branded with the Canada logo. Each exhibitor will receive one bar counter and one stool and will share the meeting tables, chairs and shelves.

To register for this event please go to https://www.cfea.com/prowein-2025-registration

Benefits of participating with the CFEA:

  • Reduction in your space costs
  • Reduction in additional booth elements, travel and shipping costs (CFEA members only)
  • Full-service event coordination
  • Opportunity to showcase your products to international buyers
  • Network with other Canadian companies and Embassy/Consulate staff

If you have any questions, please do not hesitate to contact us. We look forward to working with you!


CFEA Membership: You are not required to be a member to participate in this program however if you would like to benefit from the additional funding you would need to be a member and can register at https://www.cfea.com/application.


Cancellation Policy: Cancellations will only be permitted if a replacement can be found to take the space. In the event a replacement can be found the cancellation fee will be CDN $750.00.


Event Funding:

Event Funding (CFEA members):

CFEA members receive additional booth elements (graphics, booth supplies) at 50% as well as reimbursements for the following items:

Airfare: 50% reimbursement of premium economy airline tickets (maximum 2 per company)

Per Diems: a per diem of $287.50 per day up to 5 days (maximum 2 people per company)

Shipment: 50% reimbursement of the cost to ship samples & marketing materials to the show

We reserve the right to limit the maximum reimbursement if the airline tickets and shipment costs exceed our budget.


Funding for this program is provided by
Agriculture and Agri-Food Canada’s /Agriculture et Agroalimentaire Canada
AgriMarketing Program / Programme Agri-marketing