The International Food and Drink Event (IFE) (March 2025)

March 17-19, 2025

London, UK

The Canadian Food Exporters Association is inviting Canadian agri-food companies to exhibit at the International Food & Drink Event (IFE), taking place at the ExCel in London from March 17-19, 2025.

With a legacy of over 40 years, IFE continues to be the largest and most successful product sourcing platform for senior buyers from across the retail, wholesale, distribution, import & export, and foodservice sectors; all of whom are looking to meet suppliers face-to-face, sample the latest products and place orders with suppliers. Each year 30,000 plus buyers from 105 countries attend this event providing you with a good opportunity to network with key buyers.

The cost to participate in a 6sqm stand is CDN $5,050.00.

The Canada branded designed stand will include structure, carpet, two lights, one electrical outlet, one counter, one stool, one round table, two chairs, two shelves and one wastebasket.

Registration is available online at https://www.cfea.com/ife-2025-registration-form

Benefits of participating with the CFEA:

  • Reduction in your space, travel and shipping costs
  • Full-service event coordination
  • Opportunity to showcase your products to international buyers
  • Network with other Canadian companies and Canadian government

If you have any questions, please do not hesitate to contact us. We look forward to working with you!


This program is available to CFEA members only. If you’d like to participate with the CFEA and you are not a member you can join for for a nominal fee of CDN $565.00 by completing the application online at https://www.cfea.com/application.


Cancellation Policy: Cancellations will only be permitted if a replacement can be found to take the space. In the event a replacement can be found a $750.00 cancellation fee will be deducted from your refund.


Event Funding (CFEA members):

Booth space is provided at a discounted rate and members also receive reimbursements after the event for the following items:

Airfare: 50% reimbursement of premium economy airline tickets (maximum 2 per company)

Per Diems: a per diem of $287.50 per day up to 5 days (maximum 2 per company)

Shipment: 50% reimbursement of the shipment of your samples to show site.

We reserve the right to limit the maximum reimbursement if the airline ticket or shipping costs exceed our budget.


Funding for this program is provided by
Agriculture and Agri-Food Canada’s /Agriculture et Agroalimentaire Canada
AgriMarketing Program / Programme Agri-marketing